My inane life… in glorious details!
Archive for October, 2007
October 29th Shoot
Oct 29th
Today’s shoot was all about the boss character in the film, as well as another secondary character. Apart from them and the lead, no other characters were on set. Yet through the magic of cinema, when you finally do see the movie, you’ll see that he appears to often be dealing with groups of people at a time.
We’re running into a bit of an issue here. People’s clothes, hair length, and facial hair are completely inconsistent from shot to shot. What can you expect? We have been shooting for three months, and I certainly don’t have the money to give people shaves/haircuts before each shoot. And to expect people to submit to one particular hair/shave style each time would be alot to ask of these people, esp. given how much I’m paying them ($0.)
Whatever. Nothing can be done about it now. Since this a comedy, we’ll make fun of ourselves on that basis. This, my friends, will be a great film to see while high.
October 26 Shoot
Oct 28th
Well on October 26 we had the “Docks” staff party. Everyone that’s participated on this movie has been quite accomodating, and working with them has been a pleasure. So last Friday’s party was a means to thank them.
I bought ten cases of two-fours (24 beers a case.) Those who worked on Docks got free beer, free pizza. Lots more people were invited; the idea being that they paid $10 and got access to unlimited beer. In the end, it helped recouping a bit of the money spent.
Since the “interview room” for the movie is setup in my house, I also got those done. And the footage of the party will be part of the movie’s finale. So while this wasn’t really an official shoot date, I got some very valuable footage taken nonetheless.
There’s a shoot tomorrow, and after that two more need to be done ASAP. At this point, it’s starting to get quite cold outside. It was even snowing today; so I got to do this fast. After all, this movie is set during the fall, not winter.
Internet is still out at my place. At this stage, it’s been out for 15 of the 30 days we’ve been with them. The tech support has been less than helpful, and after much frustration we’ve decided to switch. Bye bye 3Web, hello Tekksavvy.
October 21st Shoot
Oct 21st
This was a long one.
The pre-shoot was from 10AM-2PM. From 2:30PM-8:30PM was the actual shoot. Somewhere in there was supper, which I bought for the remaining crew.
The pre-shoot was broken down into two stages: the planning phase, which is where I organize what gets shot when, and the setup phase, where I get props made and sets readied up. For today, I turned a corner of my basement into a callcenter cubicle. As seen through the camera lens, I’d say the intended effect was achieved.
It was a small crew today: the lead, two main supporting actors, three extras, and my mom. I got tons done today, to the point that I’d say were now 80% done with the shoots. It was simply incredible. The shoot was originally scheduled for yesterday, but rain was in the forecast – so I delayed it. And what a payoff: today it was clear skies, and a full 22*C. A full ten degrees warmer than what we’d expect for this time of the year. Heck it’s almost November, and yet it felt like a day in August.
But none of this would have been possible if it wasn’t for my mom. She drove me out to Value Village, to get a series of props. She drove me downtown. She brought a very large, bulky, prop I needed too. She got two critical extras I needed. She figured out how to store the said bulky prop when we needed to store it. She pretty much single-handedly created the callcenter/interview-room sets I used today. She drove us all to my place for an additional shoot. She is always there during a shoot, seeing what she can do to help.
She is incredible. She is my mom.
My step-dad has been the same way with the earlier shoots: bringing me and my stuff down, getting coffee and doughnuts for the staff during those early morning shoots we used to have, waiting there to help. Incredible people, and I’m really fortunate to have them.
If it wasn’t for them, this movie wouldn’t exist. Simple as that.
More shoots coming, Opera > Firefox…
Oct 17th
Well, after taking a weekend sabatical, I’m back at it. There’s a major shoot happening this Sunday, then perhaps one or two the following Monday. Those three operations should conclude the major shoots.
Then we’re down to the in-house interviews, a sequence with our main character while he’s in a dreamworld, and a few other small sequences.
As a thank you to all the volunteers that have spent their time on this project, I’m throwing a “thank you kegger.” That’s happening two Fridays from now. Free beer and pizza for all those who helped me out; $10 for everyone else. Hey, who said I was without business sense.
And on that note: I’m launching my own, original, Internet startup. It’ll target an important demographic, so I fancy that *if* it gets big that it’ll be a good source of advertising revenue. Or perhaps it won’t get big at all, and I’m just pulling a Nortel circa 1999. Either way, I think it’s a sound idea, and I’ll let you know more about it as soon as it’s fully ready.
In other news, the Opera browser rocks. You see, my main machine is not a powerhouse computer – it’s a ten year old 300MHz laptop, with a 6GB hard drive and 128MB RAM. But I love it to bits. It runs WindowsXP Pro (tweaked to operate damn smoothly), and it’s here where I do all my writing, surfing, etc. In fact, I’m writing you this from the said laptop.
But with websites getting all fancy, web surfing performance for this poor laptop was beginning to suffer. Especially with Firefox. Well, I’ve since switched to Opera… and all I can say is: wow.
First off, performance is incomparable. However, it’s more than just that. Opera does a number of things which I like… such as tab preview (Vista-style), automatic image resampling, a useful ‘blank’ page when opening new tabs, mouse gesture navigation (ie. using the mouse as a wand, with motions dictating certain commands [back, reload, etc.]) It also has it’s own built-in flash player. Sure, Firefox offers all of this with plugins… but why wait? Esp. since the default download for Opera is smaller than Firefox.
/me waits for hate mail from the Firefox camp.
The *new* Celsius-Studios.com!
Oct 12th
I’ve owned the “celisus-studios.com” domain name for about a year or so now. However, it always just pointed to my personal website of jmcardle.com. Wanting something a tad more professional, I finally decided to go ahead and create a specific website for the domain. I made this decision few months ago, and tried various simple CMS’. However, it wasn’t up until a month ago where I found a platform that worked.

And that platform was the WordPress theme by the name of Blueprint. Needing but a few modificiations, it now works beautifully. Though it would work much better if WordPress didn’t sanitize the raw code I dumped in when I’m in “Code” mode. In any case, you can see the new website for yourself too, by going to:
What’s been going on…
Oct 11th
Hey guys, I thought it would be a good time to give you a bit of an overview with the current film being worked on – Docks.
Docks first began last year, when a co-worker (Rob) and I hooked up and started to think up ideas for a comedy. We took elements from the day-to-day experiences we were already having, twisted them a bit, and included it in this mashup of ideas. We were planning to shoot the film last fall, but progress was moving far too slow, and it all ultimately got canned.
Resolved to finish the film, both I and Rob continued the process of thinking up ideas. I started to write the screenplay. However, time issues really started to get in Rob’s way, and he dropped out.
I continued on. I finished the script. I ordered the microphone. The T-Shirts. Everything needed to make this a reality. Cancelling the project was not an option for me. I had already invested $1,000 at this point in equipment for the film.
So, in the beginning of September, I began to organize the shoot times. The first shoot took place about a month ago, on September 15th. Ever since then, with the exception of this week, there’s been at least one shoot a week.
I have to say that the people I’m working with are all absolutely fantastic. It hasn’t been easy, and there’s been a number of complications along the way, but these people have really made all the difference.
So this is where we’re at. More shoots need to be done, and they have to be done before November. I expect that I should have a movie by Christmas, and a DVD by mid/late January 2008.
A day at work… in pictures.
Oct 10th
I’m a captain by trade. Today was spent taking the boats through the Rideau Canal (UNESCO World Heritage Site.. w00t!) for an eight hour journey.
Being late for work, I had to jump on my ship at the nearby locks instead of the regular docks:
Other ships going up through the locks:
Me driving:
…through the locks:
…following another of our ships:
Rockefeller would be proud.
Oct 8th
I’m currently reading “The Prize”, a fascinating book on the history of the oil industry. In the early stages of the book, the author highlights the profitable, albeit unethical, practices that defined Rockefeller’s Standard Oil company.
For instance, Standard Oil had worked deals with the local railroad companies, such that they would receive discounted transportation rates that their lesser competitors would not be privy too. However, Rockefeller’s company went one up from this, in fact demanding that the railroad companies in effect create a tax on their competitors – the proceeds of which would be funneled back to Standard Oil. Evidently it wasn’t dictated in such a transparent manner, but this was the gist of it.
The extent of these practices weren’t really known at the time – they came to light later. Same thing with ENRON‘s lengthy manipulation of their finances. And one day, they will discover the same of the Canadian telecommunications giant Rogers. And if there’s anything that would do Standard Oil‘s early beginnings proud, it would be Rogers.
First of all, let’s go over a simple fact: the people that work in the Rogers callcenters lie. In your face. They will do whatever it takes to get you off the phone – politely. This is not me being peeved, there has been a case example of this with virtually everyone I know. Evidently, something here is amiss.
The way it works is that such practices are never written in black and white. You will never find a directive that says “lie, lie, lie.” Rather, it’s more subversive – but still done in such a way as the end-result is the same. This is a tactical decision, with generals in the form of executives, purposefully setting out policies that will knowingly induce certain behaviour. For Rogers, it might be that the customer service reps have an incentive, financial or otherwise, to go through as many “succesful” calls as possible. If certain negative practices to end up with these results take hold in a particular call center, such negative behaviour might end up being the wisest choice for a call center rep.
But it’s not only the call centers. For instance: I recently purchased a Blackberry. The cost of such a device, if you sign on for a three year contract, is $199. If you don’t, it’s $550. So I signed on to a three year contract, as my old one was to expire that very month. How much did they charge me? $550.
Figuring something was amiss, I called their call center. They informed me that the three year contract deal was only for first-time customers. Funny, I thought – everyone else I’ve known to renew a contract has not been denied the associated deals.
I told him that it would of thus been wiser for me to let my contract expire, and cancel my service? Then, as a new customer, I could of saved myself $250! “Oh, no no no” he claimed. There was a bit of disconnect though. He eventually claimed that as a returning customer, I still got a discount… they would now only charge me $400. Okay, so now this is better than the $550.
I got my bill today. They charged me the $550 for the phone. It was to be expected.
And then you have the technician sham. You see, due to telecommunications legislation, third parties are able to use Rogers’ infrastructure for their own ISPs. This is anti-monopoly legislation – Bell has to do the same thing. Rogers doesn’t like this; it would rather that people use their ISP.
And thus we get the practice of the “predictable unreliability of Rogers technicians.” You see, when you sign up with an ISP, you set up an appointment with a Rogers tech. Now if your ISP is Rogers, you’ll be up within a reasonable amount of time. But if your ISP is not Rogers, well the technician will conveniently not show up for the appointment. Multiple times. Again, this is predominant. Smaller ISPs even out-and-out say to their customers to expect such behaviour.
Bell is just as bad in this department, but this isn’t about Bell. This is about Rogers. Now let’s go into another, unethical, practice shall we? This is best exemplified by the following Q&A.
Q: How much does it cost for a $20 cellphone plan with Rogers?
A: $40.
Q: Wait… Huh?
You see, Rogers will add all these fees to a basic cellphone plan. They charge you an extra $10 on top of your $20 plan for using (“accessing”) the network. Theoretically, that’s what your plan is for – using the network. But still, they charge you this. Then they charge you for 911… Now these are costs that are incurred no matter what – Rogers knows that no matter what, they will be part of your bill.
And yet, when you sign on to a plan, they abstain from including these “additional” fees. They aren’t additional, they’re base fees. Additional would be getting elective services such as call waiting, caller ID, voicemail, etc.
No, this is blatant false advertising. This is something that all the large cellphone providers here do, but again – I’m focusing on Rogers. There’s another major unethical practice that Rogers undertakes: abstaining from providing you with your calltime for the month, or data usage.
This goes back to the large revenue that Rogers derives from people that go over their plan limits. For instance, Rogers charges you say $30 for 200 minutes of talk time. For every minute over that, however, they charge you an extra $0.30/minute. So, for instance, if you talked for 300 minutes, your bill will not be $30… but rather double that.
I’m not really against this practice of charging that much extra for those who exceed their plan limits, so much as the fact that Rogers purposefully hides your calltime information from you. They do this so that you do in fact remain unaware whether you’re over the limit or not. This is in the hopes that people actually do exceed their limits.
Rogers even locks the “call time” features on a selection of their phones. They could very easily have it displayed on your account online – they certainly know and keep track of every call. It’s not a matter of logistics. It’s a matter of again, business strategies. They’re completely unethical – but Rogers does this. But from a legal standpoint, Rogers is untouchable. What is it they’re doing wrong? You can’t sue them because they aren’t offering what would amount to “additional services”, despite the zero cost of implementation. It’s win-win for them.
But as costly as it is for regular calls, Roger’s makes it even worse for their corporate types. It costs me $60/month for 25MB of data with my Blackberry. For every MB that I exceed, they charge me $7. That’s pretty bad, but not nearly as bad as what they charge corporate types that use their Blackberries while in the USA: $500/MB. You read that right.
In fact, you can still incur those charges if you’re in Canada. If you’re anywhere near the border, then your Rogers phone will divert away from the Rogers network and onto an American telco. And Rogers does advertise this in their fine print, as much as third-party energy plans (read: scams) for a constant hydro rate advertise in the fine print of their contract that they aren’t your power energy company. But like most people, this is glossed over – and the seamless transition of service from Rogers to the American counterparts insures that no worries are raised… up until the bill shows up.
I had talked to a Rogers representative about this. They grinned. As it turns out, despite the exorbitant fees, there is no infrastructure in place to disable the data part of the Blackberry when roaming. The rep informed me that there was a semi-solution, in the form of diverting emails away from your device – but that was it.
Meanwhile, many corporate customers are being tagged with these insane fees. The $1/minute that Rogers charges for the voice communications part of the cellphone is nothing compared to the data fees. Tons of Canadians travel to the US on at least a semi-regular basis… and to that extent I’m sure Rogers is just watching the cash roll in.
It’s pretty easy for Rogers. Again, all they have to do is nothing. It’s win-win for them. Their execs are of course fully aware of these sources of revenues. For them not to be complicit in these unethical practices would mean that they would be completely unaware of their financial structure.
Rockefeller would be proud.
October 4th, 5th Shoot
Oct 5th
These shoots were smaller in scale. The October 4th shoot focused around the two main characters while the October 5th shoot was all about an extra.
There was to be a shoot tomorrow, and that would have concluded the “major filming operations.” However, The Weather Network has forecasted constant rain for tomorrow – and as such I’ve canceled the shoots.
This complicates matters a bit. The set I’m using is closing up shop after this weekend. Everything is gonna go – the boats, the booths, etc. This means that I’ll have to store a few of the massive props myself, and then bring them back to the company’s official storage place in a town about 45 minutes away. Eh well.

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